Getting to plan B: breaking through to a better business model (Record no. 367775)

MARC details
000 -LEADER
fixed length control field 01991 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422135273
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.401
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John
9 (RLIN) 61821
245 ## - TITLE STATEMENT
Title Getting to plan B: breaking through to a better business model
Statement of responsibility, etc. Mullins, John
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business Press
Date of publication, distribution, etc. 2009
-- 106864
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 249 p.
365 ## - TRADE PRICE
Price amount INR 695.00
520 ## - SUMMARY, ETC.
Summary, etc. You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success. (Source: http://harvardbusiness.org)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprise
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Komisar, Randy
9 (RLIN) 49562
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Ahmedabad Ahmedabad   18/04/2010 6 3 658.401 M8G3 168956 21/08/2017 16/08/2017 19/04/2010 Book

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