Legends in marketing. Jagdish N. Sheth (Record no. 369828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01487nam a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132103004(HB) (set of 8 volumes) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.90092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 9 (RLIN) | 252154 |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in marketing. Jagdish N. Sheth |
| Statement of responsibility, etc. | Sheth, Jagdish N. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 231 p. |
| Type of unit | Vol.4: International marketing |
| 365 ## - TRADE PRICE | |
| Price amount | INR 4500.00 |
| Price note | Vol.IV |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnan, Balaji C. |
| Relator term | Set editor |
| 9 (RLIN) | 191266 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eshghi, Abdolreza |
| Relator term | Volume editor |
| 9 (RLIN) | 191442 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 17/08/2012 | Vol.4 | 658.90092 S4L3-IV | 169609 | 17/08/2012 | 17/08/2012 | Book |