Marketing management (Record no. 371754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131715260 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 382.6 |
| Item number | W3M2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| 9 (RLIN) | 154883 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008 |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 458 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad | Ahmedabad | 23/04/2011 | 3 | 3 | 382.6 W3M2 | 172546 | 28/05/2017 | 14/05/2017 | 25/09/2012 | Book |