Promo2 (Record no. 376211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01310 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133626176 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | O4P7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O’Guinn, Thomas C. |
| 9 (RLIN) | 218052 |
| 245 ## - TITLE STATEMENT | |
| Title | Promo2 |
| Statement of responsibility, etc. | O’Guinn, Thomas C. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | Student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| Name of publisher, distributor, etc. | South-Western Cengage Learning |
| Place of publication, distribution, etc. | Mason |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 356 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 74.95 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e employs relevant ads, exhibits, and photographs to capture your students' interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris |
| 9 (RLIN) | 212756 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 212757 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ahmedabad | Ahmedabad | 12/02/2013 | 19 | 3453.70 | 3 | 11 | 659.1 O4P7 | 178177 | 15/06/2017 | 31/03/2017 | 4317.12 | 09/04/2020 | Book |