Hey whipple, squeeze this!: a classic guide to creating great ads (Record no. 376286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00996 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118101339 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | S8H3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sullivan, Luke |
| 9 (RLIN) | 221477 |
| 245 ## - TITLE STATEMENT | |
| Title | Hey whipple, squeeze this!: a classic guide to creating great ads |
| Statement of responsibility, etc. | Sullivan, Luke |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Place of publication, distribution, etc. | Hoboken |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 386 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 19.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Sam |
| 9 (RLIN) | 212012 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Ahmedabad | Ahmedabad | 14/02/2013 | 13 | 912.91 | 3 | 5 | 659.132 S8H3 | 178251 | 11/11/2017 | 26/10/2017 | 1149.12 | 09/04/2020 | Book | PM (26/10/2017) |