The 22 immutable laws of marketing: violate them at your own risk (Record no. 377837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b1994 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780887306662 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | R4T9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 150586 |
| 245 ## - TITLE STATEMENT | |
| Title | The 22 immutable laws of marketing: violate them at your own risk |
| Statement of responsibility, etc. | Ries, Al |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1994 |
| Name of publisher, distributor, etc. | Harper Business |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 143 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 690.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There are laws of nature, so why shouldn't there be laws of marketing?<br/><br/>As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 26528 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Ahmedabad | Ahmedabad | 23/09/2013 | 15 | 552.00 | 14 | 3 | 658.8 R4T9- 2 | 179929 | 16/03/2020 | 19/02/2020 | 2 | 690.00 | 21/09/2013 | Book | |||||
| Missing | Dewey Decimal Classification | Non-fiction | Ahmedabad | Ahmedabad | General Stacks | 01/12/2020 | 658.8 R4T9- 1 | 128946 | 24/09/2013 | 1 | 24/09/2013 | Book |