Marketing analytics: data-driven techniques with Microsoft Excel (Record no. 388203)

MARC details
000 -LEADER
fixed length control field 02018cam a2200169 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131030s2014 inua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548620
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80072
Item number W4M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Winston, Wayne L.
9 (RLIN) 254632
245 10 - TITLE STATEMENT
Title Marketing analytics: data-driven techniques with Microsoft Excel
Statement of responsibility, etc. Winston, Wayne L.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 690 p.
520 ## - SUMMARY, ETC.
Summary, etc. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel<br/><br/>Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.<br/><br/>Practical exercises in each chapter help you apply and reinforce techniques as you learn.<br/><br/> Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools<br/> Reveals how to target and retain profitable customers and avoid high-risk customers<br/> Helps you forecast sales and improve response rates for marketing campaigns<br/> Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising<br/> Covers social media, viral marketing, and how to exploit both effectively<br/><br/>Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.<br/>(http://as.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research - Data processing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic spreadsheets
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ahmedabad Ahmedabad   30/04/2015 Astha Book Agency 639.20 8 10 658.80072 W4M2 189320 17/03/2020 09/10/2019 799.00 29/04/2015 Book

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