Marketing analytics: data-driven techniques with Microsoft Excel (Record no. 388203)
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000 -LEADER | |
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fixed length control field | 02018cam a2200169 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131030s2014 inua 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126548620 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.80072 |
Item number | W4M2 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Winston, Wayne L. |
9 (RLIN) | 254632 |
245 10 - TITLE STATEMENT | |
Title | Marketing analytics: data-driven techniques with Microsoft Excel |
Statement of responsibility, etc. | Winston, Wayne L. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Wiley India |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxx, 690 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Helping tech-savvy marketers and data analysts solve real-world business problems with Excel<br/><br/>Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.<br/><br/>Practical exercises in each chapter help you apply and reinforce techniques as you learn.<br/><br/> Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools<br/> Reveals how to target and retain profitable customers and avoid high-risk customers<br/> Helps you forecast sales and improve response rates for marketing campaigns<br/> Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising<br/> Covers social media, viral marketing, and how to exploit both effectively<br/><br/>Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.<br/>(http://as.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research - Data processing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Electronic spreadsheets |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Ahmedabad | Ahmedabad | 30/04/2015 | Astha Book Agency | 639.20 | 8 | 10 | 658.80072 W4M2 | 189320 | 17/03/2020 | 09/10/2019 | 799.00 | 29/04/2015 | Book |