HBR's 10 must reads: on strategic marketing (Record no. 388505)

MARC details
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fixed length control field 02626 a2200193 4500
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fixed length control field 150629b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422189887
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8​02
Item number H2
245 ## - TITLE STATEMENT
Title HBR's 10 must reads: on strategic marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harvard Business Review Press
Date of publication, distribution, etc. 2015
Place of publication, distribution, etc. Boston
300 ## - PHYSICAL DESCRIPTION
Extent v, 206 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title HBR's 10 Must Reads Series
9 (RLIN) 319059
520 ## - SUMMARY, ETC.
Summary, etc. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: (1) Figure out what business you're really in, (2) Create products that perform the jobs people need to get done, (3) Get a bird's-eye view of your brand's strengths and weaknesses, (4) Tap a market that's larger than China and India combined, (5) Deliver superior value to your B2B customers, and (6) End the war between sales and marketing.<br/>This collection was previously published as "Harvard Business Review on Reinventing Your Marketing." We've moved it to HBR's 10 Must Reads series because the ideas are critical to the success of every manager and aspiring leader, meeting our high standards for must-read status.<br/><br/>Table of content:<br/> Rethinking marketing /​ by Roland T. Rust, Christine Moorman, and Gaurav Bhalla<br/> Branding in the digital age /​ by David C. Edelman<br/> Marketing myopia /​ by Theodore Levitt<br/> Marketing malpractice : the cause and the cure /​ by Clayton M. Christensen, Scott Cook, and Taddy Hall<br/> The brand report card /​ by Kevin Lane Keller<br/> The female economy /​ by Michael J. Silverstein and Kate Sayre<br/> Customer value propositions in business markets /​ by James C. Anderson, James A. Narus, and Wouter Van Rossum<br/> Getting brand communities right /​ by Susan Fournier and Lara Lee<br/> The one number you need to grow /​ by Frederick F. Reichheld<br/> Ending the war between sales and marketing /​ by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.<br/>(https://cb.hbsp.harvard.edu/cbmp/product/11366-PDF-ENG)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Levitt, Theodore
Relator term Editor
9 (RLIN) 340515
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Harvard Business Review
9 (RLIN) 340516
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ahmedabad Ahmedabad General Stacks 30/06/2015 Amazon.in 510.00 16 22 658.8​02 H2 189752 09/03/2020 24/01/2020 750.00 30/06/2015 Book

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