The psychology of advertising (Record no. 389997)

MARC details
000 -LEADER
fixed length control field 01899cam a22002058i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150612s2016 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848723061
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Item number F3P8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fennis, Bob M.
9 (RLIN) 330199
245 14 - TITLE STATEMENT
Title The psychology of advertising
Statement of responsibility, etc. Fennis, Bob M.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xi, 438
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Contents:<br/><br/><br/>1. Setting the Stage. <br/><br/>2. How Consumers Acquire and Process Information from Advertising. <br/><br/>3. How Advertising Affects Consumer Memory. <br/><br/>4. How Consumers Form Attitudes Towards Products. <br/><br/>5. How Consumers Yield to Advertising: Principles of Persuasion and Attitude Change. <br/><br/>6. How Advertising Influences Buying Behaviour. <br/><br/>7. Beyond Persuasion: Achieving Consumer Compliance Without Changing Attitudes.<br/><br/><br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.<br/><br/>This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as:<br/><br/> What impact does advertising have on consumer behaviour? What causes this impact?<br/> What are the psychological processes responsible for the effectiveness of advertising?<br/> How do consumers make sense of advertising messages?<br/> What messages "get across" and when and why?<br/><br/><br/><br/>(https://www.routledge.com/products/9781848723061)<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising - Psychological aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers - Attitudes
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stroebe, Wolfgang
9 (RLIN) 330202
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ahmedabad Ahmedabad General Stacks 09/03/2016 71 2428.05 2 4 659.1019 F3P8 191435 27/04/2019 12/02/2018 3285.00 09/03/2016 Book

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