MARC details
| 000 -LEADER |
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| fixed length control field |
02608aam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200113b 2014 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780814433744 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4038 |
| Item number |
S8D2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Surdak, Christopher |
| 9 (RLIN) |
390306 |
| 245 ## - TITLE STATEMENT |
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| Title |
Data crush: how the information tidal wave is driving new business opportunities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Name of publisher, distributor, etc. |
American Management Association |
| Date of publication, distribution, etc. |
2014 |
| Place of publication, distribution, etc. |
New York |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 280 p. |
| Other physical details |
Includes summary, notes, index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/><br/>Part one : what's driving the data crush?<br/>1. Mobility<br/>2. Virtual living<br/>3. Digital commerce<br/>4. Online entertainment <br/>5. Cloud computing<br/>6. "Big data"<br/><br/>Part two : the impact on business<br/>7. Contextification<br/>8. Socialfication<br/>9. Quantafication <br/>10. Appification<br/>11. Cloudification<br/>12. Thingification<br/><br/>Part three : how successful businesses will respond <br/>13. Polarize<br/>14. Accelerate<br/>15. Data enable<br/>16. Quantification <br/>17. Gamify<br/>18. Crowdsource. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information - all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity - and Data Crush will help you make sense of it all. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Big data |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Information technology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business intelligence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing research - Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Information technology - Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
