Marketing management in Indian perspective (Record no. 421051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00575 a2200193 4500 |
| 000 - LEADER | |
| fixed length control field | BK |
| 001 - CONTROL NUMBER | |
| control field | 016717 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201215145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 001 - CONTROL NUMBER | |
| control field | 16699 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jha, S M |
| 9 (RLIN) | 1209044 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management in Indian perspective |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay |
| Name of publisher, distributor, etc. | Himalaya Pub |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 1168p. |
| Dimensions | 23cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management-Marketing aspect; Marketing; Management-Marketing aspect |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, L P |
| 9 (RLIN) | 1209046 |
| 964 ## - | |
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| -- | U B D Co |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Lucknow | Lucknow | 10/04/2020 | IIML-15731 | 10/04/2020 | 10/04/2020 | Book |