Advertising campaigns,: (Record no. 674513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a22002171a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000002525 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210301121551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100616s1973 |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0882440136 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | iimb74174 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201106171750 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| -- | 201006160400 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMB |
| 082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | QUE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quera, Leon |
| 9 (RLIN) | 2052763 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising campaigns,: |
| Remainder of title | Formulation and tactics / |
| Statement of responsibility, etc. | by Leon Quera. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ohio: |
| Name of publisher, distributor, etc. | Grid Publishing, |
| Date of publication, distribution, etc. | 1973. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | 16738 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Bangalore | Bangalore | 659.1 QUE | IIMB-16738 | Book |