Managing advertising effectively. / (Record no. 729388)

MARC details
000 -LEADER
fixed length control field 00786cam a22002291a 4500
001 - CONTROL NUMBER
control field vtls000071320
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210301152614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100616s1975 xxk |r| ||110|eng||||
035 ## - SYSTEM CONTROL NUMBER
System control number iimb19296
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201801301212
Level of effort used to assign nonsubject heading access points mansoor
-- 201006160907
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency IIMB
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.916591
Item number COR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Corkindale, David
9 (RLIN) 2234799
245 10 - TITLE STATEMENT
Title Managing advertising effectively. /
Statement of responsibility, etc. by David Corkindale and Sherril Kennedy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bradford :
Name of publisher, distributor, etc. MCB Books,
Date of publication, distribution, etc. 1975.
300 ## - PHYSICAL DESCRIPTION
Extent 94 pages.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kennedy, Sherril
9 (RLIN) 2234801
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 C7117
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Total Checkouts Full call number Barcode Koha item type
        Bangalore Bangalore   658.916591 COR IIMB-C7117 Book

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