Strategic marketing management / (Record no. 762812)

MARC details
000 -LEADER
fixed length control field 00718nam a22002411a 4500
001 - CONTROL NUMBER
control field vtls000112380
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210301171914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100616s1995 |r| ||110|eng||||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8172400837
035 ## - SYSTEM CONTROL NUMBER
System control number iimb108738
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201006161232
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency IIMB
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800722
Item number KHU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Khurana, Rakesh
9 (RLIN) 2345069
245 10 - TITLE STATEMENT
Title Strategic marketing management /
Statement of responsibility, etc. by Rakesh Khurana, A N Ravichandran.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. Global Business Press,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 257p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing strategy, India
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ravichandran, A N
9 (RLIN) 2345072
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 57375
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Total Checkouts Full call number Barcode Koha item type
        Bangalore Bangalore   658.800722 KHU IIMB-57375 Book

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