New competition / (Record no. 779687)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00775nam a22002531a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000133365 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210301181401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100622s1985 |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136120784 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | iimbr22564 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201106180350 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| -- | 201006221641 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMB |
| 082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 382.0952 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 150192 |
| 245 10 - TITLE STATEMENT | |
| Title | New competition / |
| Statement of responsibility, etc. | by Philip Kotler, Liam Fahey, Somkid Jatusripitak. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 292p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing, Japan |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Expert marketing, Japan |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fahey, Liam |
| 9 (RLIN) | 2401802 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jatusripitak, Somkid |
| 9 (RLIN) | 2401803 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | C30028 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Bangalore | Bangalore | 382.0952 KOT | IIMB-C30028 | Book |