The medium is the massage: (Record no. 782720)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000142221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210301182427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110907s1967 caua u000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781584234418 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781584230700 (pbk.) : |
| Terms of availability | Rs.500.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201109301416 |
| Level of effort used to assign nonsubject heading access points | gaddi |
| -- | 201109071030 |
| -- | mansur |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2309 |
| Item number | MCL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McLuhan, Marshall |
| 9 (RLIN) | 2413151 |
| 245 14 - TITLE STATEMENT | |
| Title | The medium is the massage: |
| Remainder of title | An inventory of effects / |
| Statement of responsibility, etc. | by Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley : |
| Name of publisher, distributor, etc. | Gingko Press, |
| Date of publication, distribution, etc. | c1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 159 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technology and civilization |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fiore, Quentin |
| 9 (RLIN) | 2413154 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agel, Jerome |
| 9 (RLIN) | 2413155 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | 77000 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Bangalore | Bangalore | 302.2309 MCL | IIMB-77000 | Book |