The 22 Immutable laws of marketing: (Record no. 786334)

MARC details
000 -LEADER
fixed length control field 01578nam a22002771a 4500
001 - CONTROL NUMBER
control field vtls000147402
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210301183730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130102t19932006 |r| ||110|eng||||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861976109
Terms of availability Rs. 195.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861976100
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201305011158
Level of effort used to assign nonsubject heading access points mathias
-- 201301021434
-- mathias
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201309091901
Level of effort used to assign nonsubject heading access points sudhir
Level of effort used to assign subject headings 201305011158
Level of effort used to assign classification mathias
-- 201301021434
-- mathias
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RIE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, A L
9 (RLIN) 2427540
245 14 - TITLE STATEMENT
Title The 22 Immutable laws of marketing:
Statement of responsibility, etc. by A L Ries and Jack Trout.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Profile Books,
Date of publication, distribution, etc. 1993.[Reprinted 2006]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 143 p.: ill.; 20 cm.
500 ## - GENERAL NOTE
General note Includes index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The law of leadership --<br/>The law of the category --<br/>The law of the mind --<br/>The law of perception --<br/>The law of focus --<br/>The law of exclusivity --<br/>The law of the ladder --<br/>The law of duality --<br/>The law of the opposite --<br/>The law of division --<br/>The law of perspective --<br/>The law of line extension --<br/>The law of sacrifice --<br/>The law of attributes --<br/>The law of candor --<br/>The law of singularity --<br/>The law of unpredictability --<br/>The law of success --<br/>The law of failure --<br/>The law of hype --<br/>The law of accelration --<br/>The law of resources warning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack
9 (RLIN) 2427542
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 C32696
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Total Checkouts Full call number Barcode Koha item type Shelving location Date acquired Date last seen Price effective from Total Holds Source of classification or shelving scheme Collection code Source of acquisition Cost, normal purchase price Copy number Cost, replacement price Date last checked out
        Bangalore Bangalore   658.8 RIE IIMB-C32696 Book                        
        Bodh Gaya Bodh Gaya   658.8 RIE IIMG-001582 Book General Stacks 01/11/2021 01/11/2021 01/11/2021   Dewey Decimal Classification   Bharat Book Distributors 205.98 1 275.00  
        Raipur Raipur   658.8 RIE-94 IIMRP-6259 Book   25/02/2014 05/07/2022 05/07/2022                
        Shillong Shillong     IIMSH-0007603 Book   22/06/2021 22/06/2021 22/06/2021                
        Shillong Shillong     IIMSH-0007604 Book   22/06/2021 22/06/2021 22/06/2021 1              
        Sirmaur Sirmaur 1 658.8 RIE 000932 Book   15/07/2022 30/06/2023 15/07/2022       Techniz Books, Delhi 273.00     02/11/2022

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