The 22 Immutable laws of marketing: (Record no. 786334)
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000 -LEADER | |
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fixed length control field | 01578nam a22002771a 4500 |
001 - CONTROL NUMBER | |
control field | vtls000147402 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IIMBL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210301183730.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130102t19932006 |r| ||110|eng|||| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781861976109 |
Terms of availability | Rs. 195.00 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1861976100 |
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 201305011158 |
Level of effort used to assign nonsubject heading access points | mathias |
-- | 201301021434 |
-- | mathias |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 201309091901 |
Level of effort used to assign nonsubject heading access points | sudhir |
Level of effort used to assign subject headings | 201305011158 |
Level of effort used to assign classification | mathias |
-- | 201301021434 |
-- | mathias |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | RIE |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, A L |
9 (RLIN) | 2427540 |
245 14 - TITLE STATEMENT | |
Title | The 22 Immutable laws of marketing: |
Statement of responsibility, etc. | by A L Ries and Jack Trout. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Profile Books, |
Date of publication, distribution, etc. | 1993.[Reprinted 2006] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 143 p.: ill.; 20 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The law of leadership --<br/>The law of the category --<br/>The law of the mind --<br/>The law of perception --<br/>The law of focus --<br/>The law of exclusivity --<br/>The law of the ladder --<br/>The law of duality --<br/>The law of the opposite --<br/>The law of division --<br/>The law of perspective --<br/>The law of line extension --<br/>The law of sacrifice --<br/>The law of attributes --<br/>The law of candor --<br/>The law of singularity --<br/>The law of unpredictability --<br/>The law of success --<br/>The law of failure --<br/>The law of hype --<br/>The law of accelration --<br/>The law of resources warning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Trout, Jack |
9 (RLIN) | 2427542 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
-- | VIRTUAITEM |
-- | 10000 |
-- | 10000 |
-- | 1000 |
6 | C32696 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Koha item type | Shelving location | Date acquired | Date last seen | Price effective from | Total Holds | Source of classification or shelving scheme | Collection code | Source of acquisition | Cost, normal purchase price | Copy number | Cost, replacement price | Date last checked out |
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Bangalore | Bangalore | 658.8 RIE | IIMB-C32696 | Book | |||||||||||||||||
Bodh Gaya | Bodh Gaya | 658.8 RIE | IIMG-001582 | Book | General Stacks | 01/11/2021 | 01/11/2021 | 01/11/2021 | Dewey Decimal Classification | Bharat Book Distributors | 205.98 | 1 | 275.00 | ||||||||
Raipur | Raipur | 658.8 RIE-94 | IIMRP-6259 | Book | 25/02/2014 | 05/07/2022 | 05/07/2022 | ||||||||||||||
Shillong | Shillong | IIMSH-0007603 | Book | 22/06/2021 | 22/06/2021 | 22/06/2021 | |||||||||||||||
Shillong | Shillong | IIMSH-0007604 | Book | 22/06/2021 | 22/06/2021 | 22/06/2021 | 1 | ||||||||||||||
Sirmaur | Sirmaur | 1 | 658.8 RIE | 000932 | Book | 15/07/2022 | 30/06/2023 | 15/07/2022 | Techniz Books, Delhi | 273.00 | 02/11/2022 |