MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02131nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000151301 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210301184541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141017s2012 enk u001 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749466046 |
| Terms of availability |
Rs.595.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749466053 (ebook) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201706211012 |
| Level of effort used to assign nonsubject heading access points |
david |
| Level of effort used to assign subject headings |
201411071619 |
| Level of effort used to assign classification |
david |
| -- |
201410171645 |
| -- |
kathyayini |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
SPR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Springer, Paul |
| 9 (RLIN) |
99207 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pioneers of digital : |
| Remainder of title |
success stories from leaders in advertising, marketing, search, and social media / |
| Statement of responsibility, etc. |
Paul Springer, Mel Carson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 224 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carson, Mel |
| 9 (RLIN) |
2436621 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
10000 |
| -- |
10000 |
| -- |
1000 |
| 6 |
79661 |
