MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03167aam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210714b2021 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781404116191 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
R2Q8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rajmannar, Raja |
| 9 (RLIN) |
2513522 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Harper Collins Leadership |
| Date of publication, distribution, etc. |
2021 |
| Place of publication, distribution, etc. |
New York |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 220 p. ill. |
| Other physical details |
Includes bibliographic references and index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Table of contents<br/><br/>Marketing's journey: From antiquity to algorithms<br/>The fifth paradigm<br/>Reset the mission of marketing<br/>The data dilemma<br/>AI: The ultimate propellant of quantum marketing<br/>Technology's big bang<br/>Unblocking the blockchains<br/>The sciences behind marketing<br/>All the senses<br/>Loyalty transformed<br/>Advertising (as we know it) is dead!<br/>We are not consumers, we are people<br/>Marketing to businesses and machines<br/>Power in partnerships<br/>Purpose as an imperative<br/>Ethics and brand karma<br/>Marketing through crisis<br/>The quantum CMO<br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.<br/>Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.<br/>As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.<br/>As Chief Marketing Officer of Mastercard—one of the worlds most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.<br/>Readers will:<br/>Understand the evolution of marketing and how to be at the forefront of future change.<br/>Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.<br/>Achieve breakthroughs in innovative thinking in order to compete in modern business.<br/>Gain perspective from top marketers across industries.<br/>Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.<br/><br/>https://harpercollins.co.uk/products/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-raja-rajamannar?variant=39248520577102 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
2513523 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quantum marketing |
| 9 (RLIN) |
2513524 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding |
| 9 (RLIN) |
2513525 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
