Strategic marketing in fragile economic conditions (Record no. 846089)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00413nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221101s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781466662322 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Samanta, Irene |
| 9 (RLIN) | 2537219 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing in fragile economic conditions |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hershey |
| Name of publisher, distributor, etc. | IGI |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Raipur | Raipur | 01/11/2022 | OPIPL | 658.802 SAM-14 | IIMRP-8478 | 01/11/2022 | 01/11/2022 | Book |