Tourism marketing / (Record no. 939827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000093290 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221117164502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140626 2007 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131100626 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201406261938 |
| -- | VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Item number | BAD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Badan, B S |
| 9 (RLIN) | 2768671 |
| 245 1# - TITLE STATEMENT | |
| Title | Tourism marketing / |
| Statement of responsibility, etc. | B S Badan and Harish Bhatt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Commonwealth, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 342p, 21cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Marketing tourism unlike marketing any other commodity is quite a complex activity, because producer is selling a thing that do not have any physical existence and consumer's demand is his desire and feeling that he cannot show but express only which differs from in divided to individual. The complexity of marketing tourism as a phenomenon is described throughout the book. Maximum possible topics related to subject are covered and discussed widely those will definitely help students, teachers and researchers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing |
| 9 (RLIN) | 2768672 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhatt, Harish |
| 9 (RLIN) | 2768673 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 123783~~~C |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 123783~~~C |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | <Tourism-Marketing> |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1 |
| 6 | 123783 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Calcutta | Calcutta | 17/11/2022 | 338.4791 BAD | IIMC-123783 | 17/11/2022 | 17/11/2022 | Book |