Cross cultural buyer behavior / (Record no. 940676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01741nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000094153 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221117170106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140626 2007 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780762314126 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201406261941 |
| -- | VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | TAY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Charles R (ed) |
| 9 (RLIN) | 2771121 |
| 245 1# - TITLE STATEMENT | |
| Title | Cross cultural buyer behavior / |
| Statement of responsibility, etc. | Charles R Taylor and Doo-Hee Lee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 292p, 23cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Advances in international marketing; |
| Volume/sequential designation | 18 |
| 9 (RLIN) | 2771122 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. This volume focuses on cutting edge issues that affect buyer behavior in an international context. The book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers, Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. It also examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Cross |
| -- | cultural studies |
| 9 (RLIN) | 2771123 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Doo-Hee (ed) |
| 9 (RLIN) | 1601936 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 124631~~~C |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 124631~~~C |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | <Consumer behavior-Cross-cultural studies> |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1 |
| 6 | 124631 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Calcutta | Calcutta | 17/11/2022 | 658.8342 TAY | IIMC-124631 | 17/11/2022 | 17/11/2022 | Book |