Tourism marketing / (Record no. 950605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01437nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000104380 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221117202411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140626 2010 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198066309 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201406262012 |
| -- | VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Item number | CHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaudhary, Manjula |
| 9 (RLIN) | 1642425 |
| 245 1# - TITLE STATEMENT | |
| Title | Tourism marketing / |
| Statement of responsibility, etc. | Manjula Chaudhary |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 390p. 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing |
| 9 (RLIN) | 2801266 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 135285~~~C |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 135285~~~C |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | <Tourism -- Marketing> |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1 |
| 6 | 135285 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Calcutta | Calcutta | 17/11/2022 | 338.4791 CHA | IIMC-135285 | 17/11/2022 | 17/11/2022 | Book |