Advanced introduction to digital marketing (Record no. 983493)

MARC details
000 -LEADER
fixed length control field 01984nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240718110743.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781803921075
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number DHO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dholakia, Utpal
9 (RLIN) 14132
245 ## - TITLE STATEMENT
Title Advanced introduction to digital marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Edward Elgar Publishing Limited
Place of publication, distribution, etc. Cheltenham
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent x, 169 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 16.95
490 ## - SERIES STATEMENT
Series statement Elgar Advanced Introductions series
520 ## - SUMMARY, ETC.
Summary, etc. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth. Key Features: • Builds upon influential articles to advance knowledge • Provides a state-of-the-art review for each area of digital marketing • Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience, and social media. (https://www.e-elgar.com/shop/gbp/advanced-introduction-to-digital-marketing-9781803921075.html)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 13245
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital--Marketing
9 (RLIN) 16241
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
9 (RLIN) 13507
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date last checked out
    Dewey Decimal Classification       Bodh Gaya Bodh Gaya General Stacks 22/02/2024 Technical Bureau India Pvt. Ltd. 1188.79   658.872 DHO IIMG-006045 22/02/2024 1 1828.91 22/02/2024 Book  
    Dewey Decimal Classification     Non-fiction Jammu Jammu General Stacks 01/03/2023 Segment Books 1097.13 2 658.872 DHO IIMJ-6781 21/02/2024   1769.58 01/03/2023 Book 01/02/2024

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