Crafting customer experience strategy (Record no. 988446)

MARC details
000 -LEADER
fixed length control field 01446 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241025163203.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781839097119
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number CRA
245 ## - TITLE STATEMENT
Title Crafting customer experience strategy
Remainder of title : lessons from Asia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Emerald Publishing
Date of publication, distribution, etc. 2021
Place of publication, distribution, etc. Bingley
300 ## - PHYSICAL DESCRIPTION
Extent 224 p.
500 ## - GENERAL NOTE
General note Table of Contents: 1. The What, Why and How of Customer Experience 2. Getting into the Customer's Shoes - Customer Journey Management 3. Emotions -The Essence of Customer Experience 4. Recipe for a Great Customer Experience - The three voices 5. Technology and the Future of Customer Experience 6. Customer Experience By Design or By Accident 7. Breaking Corporate Silos - Making Customer Experience Work 8. The Business Case for Customer Experience 9. Customer Experience: A Business to Business Context 10. Customer Experience Management
520 ## - SUMMARY, ETC.
Summary, etc. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction
9 (RLIN) 6616
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
9 (RLIN) 6495
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Strategy
9 (RLIN) 7066
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Popli, Sapna ,ed.
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Rishi, Bikramjit , ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Jammu Jammu General Stacks 22/09/2022 Segment Books 4253.20 2 658.812 CRA IIMJ-6190 29/10/2022 14/10/2022 6860.00 22/09/2022 Book

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