Essentials of health care marketing (Record no. 988618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01611 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241025163223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221031b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781284200157 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.10688 |
| Item number | BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| 9 (RLIN) | 8772 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of health care marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Jones and Bartlett Publishers |
| Date of publication, distribution, etc. | 2021 |
| Place of publication, distribution, etc. | Burlington |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 779p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents: Part I The Marketing Process Chapter 1 The Meaning of Marketing Chapter 2 Marketing Strategy Chapter 3 The Environment of Marketing Strategy Part II Understanding the Consumer Chapter 4 Buyer Behavior Chapter 5 Marketing Research Chapter 6 Market Segmentation Chapter 7 Developing Customer Loyalty Part III The Marketing Mix Chapter 8 Product Strategy Chapter 9 Price Chapter 10 Distribution Chapter 11 Promotion Chapter 12 Advertising Chapter 13 Sales and Sales Management Chapter 14 Controlling and Monitoring |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Medical care - Marketing |
| 9 (RLIN) | 8773 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing of health services |
| 9 (RLIN) | 8774 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy |
| 9 (RLIN) | 8383 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Jammu | Jammu | General Stacks | 21/10/2022 | Technical Bureau | 4101.92 | 8 | 362.10688 BER | IIMJ-6404 | 05/07/2024 | 29/06/2024 | 6616.00 | 21/10/2022 | Book |