Marketing (Record no. 989692)

MARC details
000 -LEADER
fixed length control field 02611 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241025163440.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240202b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292433103
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 13773
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title : an introduction
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2022
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 701p.
500 ## - GENERAL NOTE
General note Table of Contents: PART 1: DEFINING MARKETING AND MARKETING PROCESS Chapter 1: Marketing: Creating Customer Value and Engagement Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE Chapter 3: Analyzing the Marketing Environment Chapter 4: Managing Marketing Information to Gain Customer Insights Chapter 5: Understanding Consumer and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER-VALUE DRIVEN STRATEGY AND MIX Chapter 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7: Products, Services, and Brands: Building Customer Value Chapter 8: Developing New Products and Managing the Product Life Cycle Chapter 9: Pricing: Understanding and Capturing Customer Value Chapter 10: Marketing Channels: Delivering Customer Value Chapter 11: Retailing and Wholesaling Chapter 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations Chapter 13: Personal Selling and Sales Promotion Chapter 14: Direct, Online, Social Media, and Mobile Marketing PART 4: EXTENDING MARKETING Chapter 15: The Global Marketplace Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
520 ## - SUMMARY, ETC.
Summary, etc. This edition continues to reflect the major trends and shifting forces that impact marketing, offering readers a concise but comprehensive overview of basic marketing concepts, strategies, and practices.The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This edition adds new coverage of how companies are dealing with recent, major disruptions in the marketing environment, such as the rapid rise of digital technologies, large economic swings, extreme environment patterns, and global health crises. It also includes new coverage of both traditional marketing areas and fast-changing topics such as customer engagement marketing, new marketing analytics, sustainable marketing, and global marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
9 (RLIN) 6540
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 7244
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc Oliver
9 (RLIN) 14733
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Jammu Jammu General Stacks 20/01/2024 Segment Book Distributors 4147.00   658.8 ARM IIMJ-7891 25/09/2024 6688.72 20/01/2024 Book

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