MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01685 a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241025163444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240131b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781788603454 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
WOZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wozny, Rob |
| 9 (RLIN) |
13791 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Storytelling for business |
| Remainder of title |
: the art and science of creating connection in the digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Practical Inspiration Publishing |
| Date of publication, distribution, etc. |
2023. |
| Place of publication, distribution, etc. |
London : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
223 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table Of Contents Chapter 1: The (Growing!) Need for Storytelling Chapter 2: The Story Behind The Story Chapter 3: Build Your Own Media Network Chapter 4: Choose Your Channel Chapter 5: Managing The Media Chapter 6: People Power Chapter 7: Audience Analysis Chapter 8: When a Story Goes Sideways Chapter 9: The Inside Story Chapter 10: Making Measurement Matter Chapter 11: The Stories You Tell Yourself |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Storytelling for Business: The Art and Science of Creating Connection in the Digital Age" by Rob Wozny delves into the power of storytelling as a strategic tool for businesses in today's digital landscape. The book explores how effective storytelling can foster meaningful connections with stakeholders, enhance brand communication, and drive business success. Wozny provides practical insights, techniques, and real-world examples to guide readers in crafting compelling narratives that resonate with their audiences and create lasting impact. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 9 (RLIN) |
5398 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Content creation |
| 9 (RLIN) |
14675 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer engagement |
| 9 (RLIN) |
14676 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion |
| 9 (RLIN) |
8795 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Narrative techniques |
| 9 (RLIN) |
14677 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business storytelling |
| 9 (RLIN) |
14678 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
