Business & marketing across cultures (Record no. 990233)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01598nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241025163536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240321s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529754377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.18 |
| Item number | LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Julie Anne |
| 9 (RLIN) | 16047 |
| 245 #0 - TITLE STATEMENT | |
| Title | Business & marketing across cultures |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2023 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 257p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Similarities and Differences Across and Within Cultures 2. Communication and Language 3. Intercultural Interactions in Business and Marketing 4. Market Entry and Expansion Decisions Across Cultures 5. Cross-Cultural Marketing Strategy and Implementation 6. Designing a Culturally Sensitive Business Plan |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book focuses on understanding cultural differences in the global business environment to foster success. It explores the roles of culture, communication, language, interactions, decision-making, market entry, and business planning in global business. The authors emphasize the importance of cultural self-reflection for better local market strategies. The book links to the x-culture learning project, an experiential multicultural exercise for students and practitioners. It is essential for university and college students of international and cross-cultural marketing and international and intercultural business, as well as business and marketing practitioners working in global contexts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 5478 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| 9 (RLIN) | 6159 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Usunier, Jean-Claude |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taras, Vasyl |
| 9 (RLIN) | 8229 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 44.99 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Jammu | Jammu | General Stacks | 26/03/2024 | Atlantic Publishers & Distributors (P) Ltd. | 3051.58 | 658.18 LEE | IIMJ-8586 | 26/03/2024 | 4921.91 | 26/03/2024 | Book |