MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01941nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241025163548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240402s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032293271 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
LAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Layton, Richard A. |
| 9 (RLIN) |
17082 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Cutting the cost of confusion |
| Remainder of title |
: eliminate the high price of failure to communicate |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Date of publication, distribution, etc. |
2024 |
| Place of publication, distribution, etc. |
New York |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
161 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1. Introduction. 2. The Cost of Confusing Customers. 3. The Cost of Confusing Employees. 4. The Cost of Confusing Citizens. 5. Confusion As Strategy. 6. Deadly Confusion. 7. Cutting the Cost: A Methodology. 8. Application and Case Studies. 9. Conversation with a Change Agent. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book shows how to identify and eliminate the Cost of Confusion in workplaces, marketplaces, and communities. Cutting that cost demands the ability to distill, integrate, and synthesize ever more complex information from a broad range of perspectives and disciplines. Any gaps in understanding can and do negatively impact performance. Based on Richard Layton's 20 years of experience helping organizations to be heard and understood, this book offers a powerful universal lens to view the costly impacts of confusion, and provides a framework to identify and manage the risk of failure to communicate with a range of stakeholders and audiences - and save millions of dollars in the process. Decision-makers, practitioners, and students in marketing and advertising, organizational development, knowledge management, information technology, project management, and other fields will appreciate this unique set of insights and tools they can employ to great effect within their companies, organizations, and public institutions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in organizations. |
| 9 (RLIN) |
7157 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 9 (RLIN) |
5398 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic Planning |
| 9 (RLIN) |
5343 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
29.99 |
