Advertising and integrated marketing communications

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Material type: Text

TextPublication details: McGraw Hill 2014Description: xxviii, 889 pISBN:

DDC classification:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Amritsar		659.1 (Browse shelf(Opens below))		Available	IIMASR-01542
Book	Bodh Gaya General Stacks	MAR	659.1 SHA (Browse shelf(Opens below))	1	Available	IIMG-002442
Book	Sirmaur		659.1 SHA (Browse shelf(Opens below))		Available	002784

Total holds: 0

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Previous	659.1 Positioning:the battle for your mind	659.1 Advertising management & sales promotion	659.1 Advertising for people who don't like advertising	659.1 Advertising and integrated marketing communications	659.1 Integrated advertising, promotion, and marketing communications	659.1 Advertising and IMC	659.1092 Man who sold America	Next

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