Integrated advertising, promotion, and marketing communications

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Material type: Text

TextPublication details: Pearson 2014Edition: 6thDescription: iv, 455 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Amritsar		659.1 (Browse shelf(Opens below))		Available	IIMASR-01567
Book	Bodh Gaya General Stacks	MAR	659.1 CLO (Browse shelf(Opens below))	1	Available	IIMG-002306
Book	Jammu		659.1 CLO (Browse shelf(Opens below))		Available	IIMLJ-4723
Book	Raipur		659.1 CLO-15 (Browse shelf(Opens below))		Available	IIMRP-11458

Total holds: 0

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Previous	659.1 Advertising management & sales promotion	659.1 Advertising for people who don't like advertising	659.1 Advertising and integrated marketing communications	659.1 Integrated advertising, promotion, and marketing communications	659.1 Advertising and IMC	659.1092 Man who sold America	659.113 Campaigns that shook the world :	Next

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