Readings on marketing driving strategies: towards a new theory of competitive advantage / Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto.

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TextPublication details: Massschusets : Addison Wesley, 1997.Description: xvii, 540 pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.4012 R4C2 (Browse shelf(Opens below))	Available		IIMI-869

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Previous	658.4012 R3V3 (R) Research in strategic management and information technology /	658.4012 R3W7 Writing a winning business plan /5th ed. /	658.4012 R3Y6 Your strategy needs a strategy:	658.4012 R4C2 Readings on marketing driving strategies:	658.4012 R4C4 Right from the start:	658.4012 R4M4 Rise and fall of strategic planning:	658.4012 R6G2 Road ahead /	Next

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