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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders and Nigel F. Piercy.

By: Contributor(s): Material type: TextTextPublication details: London : Prentice-Hall, 1998.Edition: 2nd edDescription: xiii, 477 pISBN:
  • 0133712532
Subject(s): DDC classification:
  • 658.802 M2H6
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