Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders and Nigel F. Piercy.
Material type: TextPublication details: London : Prentice-Hall, 1998.Edition: 2nd edDescription: xiii, 477 pISBN:- 0133712532
- 658.802 M2H6
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Indore | 658.802 M2H6 (Browse shelf(Opens below)) | Available | IIMI-1383 |
Total holds: 0
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658.802 M2F4 Marketing communications: | 658.802 M2F4 Marketing communication: | 658.802 M2H2 Marketing plans with a winning edge / | 658.802 M2H6 Marketing strategy and competitive positioning / | 658.802 M2H6 Marketing strategy and competitive positioning / | 658.802 M2I6 Integrated marketing communication: | 658.802 M2J2 Marketing planning and strategy: |
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