Marketing strategy and competitive positioning / Graham J. Hooley

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Material type: Text

TextPublication details: London : McGraw-Hill, 1993Description: 482 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.802 M2H6 (Browse shelf(Opens below))	Available		IIMI-3749

Total holds: 0

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Previous	658.802 M2F4 Marketing communication:	658.802 M2H2 Marketing plans with a winning edge /	658.802 M2H6 Marketing strategy and competitive positioning /	658.802 M2H6 Marketing strategy and competitive positioning /	658.802 M2I6 Integrated marketing communication:	658.802 M2J2 Marketing planning and strategy:	658.802 M2L4 Marketing planning in a total quality environment /	Next

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