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Kids as customers: handbook of marketing to children / James U. MCNeal
Material type:
TextPublication details: New York : Lexicton books, 1992Description: xii, 258 pISBN: - 0669276278
- 658.8348 K4M2
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Indore | 658.8348 K4M2 (Browse shelf(Opens below)) | Available | IIMI-4299 |
Total holds: 0
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| 658.8343 H4H2 The handbook of customer satisfaction and loyalty measurement / | 658.8343 K2C7 Creating images and the psychology of marketing communication / | 658.8343 K2N3 The new strategic brand management: | 658.8348 K4M2 Kids as customers: | 658.8348 M2C6 Marketing in a multicultural world: | 658.835 C6G6 Competitor targeting: | 658.835 C6J4 (R) Components of the wholesale bid-ask spread and the structure of grain markets: |
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