Markets of one: creating customer-unique value through mass customization / James H. Gilmore and Joseph B. Pine.
Material type: TextPublication details: Boston : Harvard business review, 2000Description: xxv, 210 pISBN:- 1578512387
- 658.8 M2G4
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 658.8 M2G4 (Browse shelf(Opens below)) | Available | IIMI-5672 |
Total holds: 0
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658.8 M2F6 Marketing for non-marketing managers / | 658.8 M2F6 Marketing stripped bare: | 658.8 M2G2 Marketing: | 658.8 M2G4 Markets of one: | 658.8 M2G8 Cases in marketing management / | 658.8 M2G8 Marketing management: | 658.8 M2H2 Marketing mistakes and successes / |
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