Rhetoric and reality of marketing: international managerial approach / Philip J. Kitchen

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Material type: Text

TextPublication details: Hampshire : Palgrave, 2003Description: xix pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.8 R4K4 (Browse shelf(Opens below))	Available		IIMI-12807

Total holds: 0

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Previous	658.8 R3I6 Inventory management:	658.8 R3W2 Rethinking marketing:	658.8 R4I5 The 22 immutable laws of marketing :	658.8 R4K4 Rhetoric and reality of marketing:	658.8 R5 (R) BBDO guide to market planning /	658.8 R6E6 Emotion marketing :	658.8 R6M2 Marketing channels /	Next

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