IMC, the next generation: five steps for delivering value and measuring returns using marketing communications / Don Schultz and Heidi Schultz

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TextPublication details: New York : McGraw-Hill Trade, 2004Description: xxiii,408 pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.802 S2I5 (Browse shelf(Opens below))	Available		IIMI-14213

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