Consumer behavior / Wayne D. Hoyer and Deborah J. Maclnnis
Material type: TextPublication details: Boston : Houghton Mifflin Company, 2004Description: xxi,697 pISBN:- 0618264825
- 658.8342 H6C6
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Indore | 658.8342 H6C6 (Browse shelf(Opens below)) | Available | IIMI-14561 |
Total holds: 0
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658.8342 G7C7 Critical thinking in consumer behaviour: | 658.8342 H2E5 Emotions, advertising and consumer choice / | 658.8342 H4N3 The next big thing: | 658.8342 H6C6 Consumer behavior / | 658.8342 H6Z2 How customers think: | 658.8342 I5S4 Impact of consumer involvement on consumer behaviour: | 658.8342 K2P6 Pocketbook power: |
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