Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu

By:

Fog, Klaus

Contributor(s):

Budtz, Christian
Yakaboylu, Baris

Material type: Text

TextPublication details: Berlin ; New York : Springer, 2005Description: 238 pISBN:

3540235019

Subject(s):

Brand name products -- Marketing
Product management

DDC classification:

658.827 F6S8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.827 F6S8 (Browse shelf(Opens below))	Available		IIMI-19179

Total holds: 0

"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.

Includes bibliographical references (p. 228-230) and index

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