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Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti.

By: Contributor(s): Material type: TextTextPublication details: Aldershot, England ; Burlington, VT : Ashgate, c2007.Description: xv, 221 pISBN:
  • 9780754648864
  • 0754648869
Subject(s): DDC classification:
  • 387.7068 I2A4
Contents:
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 387.7068 I2A4 (Browse shelf(Opens below)) Available IIMI-20047
Total holds: 0

Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?

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