Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti.
Material type: TextPublication details: Aldershot, England ; Burlington, VT : Ashgate, c2007.Description: xv, 221 pISBN:- 9780754648864
- 0754648869
- 387.7068 I2A4
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 387.7068 I2A4 (Browse shelf(Opens below)) | Available | IIMI-20047 |
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
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