Marke busters: 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath and Ian C. MacMillan

By: Contributor(s): Material type: TextTextPublication details: Boston: Harvard Business School Press, 2005Description: viii, 264 pISBN:
  • 978159139123
Other title:
  • Market busters
  • 40 strategic moves that drive exceptional business growth
Subject(s): DDC classification:
  • 658.4012 M2M2
Contents:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 658.4012 M2M2 (Browse shelf(Opens below)) Available IIMI-21224
Total holds: 0

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

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