Image from Amazon.com
Rural marketing: targeting the non-urban consumer / Sanal Kumar Velayudhan
Material type:
TextPublication details: New Delhi: Sage Publication, 2007Edition: 2nd edDescription: 249 pISBN: - 9780761935889
- 658.8700954 V3R8
Contents:
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Indore | 658.8700954 V3R8 (Browse shelf(Opens below)) | Available | IIMI-20621 |
Total holds: 0
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
There are no comments on this title.
Log in to your account to post a comment.