Communication excellence: how to develop, manage and lead exceptional communications
Publication details: Palgrave Macmillan Switzerland 2017Description: xxxii, 215 pISBN:- 9783319488592
- 302.2 TEN
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Book | Bodh Gaya General Stacks | PPGM | 302.2 TEN (Browse shelf(Opens below)) | 1 | Available | IIMG-000547 |
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301.440954 MIT Caste pride: battles for equality in Hindu India | 302 GLA Talking to strangers: what we should know about the people we don't know | 302 GLA Outliers: | 302.2 TEN Communication excellence: how to develop, manage and lead exceptional communications | 302.23 CUR Media and society | 302.23 DEY Case method for digital natives : | 302.231 HAY Postprint |
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
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