Marketing planning and strategy

By:

Jain, Subhash C

Material type: Text

TextPublication details: Australia South-Western College Publishing 2000Edition: 6th ed. and 8th edDescription: xviii, 925 pISBN:

9788131531778
9780324014808

Subject(s):

Marketing management

DDC classification:

658.802 J2M2

Summary: Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. (https://www.cengage.co.in/category/higher-education/business-economics/marketing/marketing-management/marketing-planning-and-strategy-qo)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Nagpur General Stacks	Non-fiction	658.802 J2M2-2010 (Browse shelf(Opens below))	Available		IIMN-001467
Book	Nagpur General Stacks	Non-fiction	658.8 J2M2-2000 (Browse shelf(Opens below))	Available		IIMN-000179

Total holds: 0

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. (https://www.cengage.co.in/category/higher-education/business-economics/marketing/marketing-management/marketing-planning-and-strategy-qo)

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