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Proceedings of 6th IIMA conference on marketing in emerging economics

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Material type: Text

TextPublication details: Indian Institute of Management Ahmedabad Ahmedabad 2015Description: xiii, 674 pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Nagpur General Stacks	Non-fiction	658.7 P7-2015 (Browse shelf(Opens below))	Available		IIMN-000198

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Previous	658.7 M2L3 The lean supply chain: managing the challenge at TESCO	658.7 M2S8 Supply chain risk management: understanding emerging threats to global supply chains	658.7 P2P8 Purchasing and supply chain management	658.7 P7-2015 Proceedings of 6th IIMA conference on marketing in emerging economics	658.7 R8H2 The handbook of logistics and distribution management	658.7 S4M6 Modeling the supply chain	658.7 S4R3 The resilient enterprise: overcoming vulnerability for competitive advantage	Next

Supported by Professor Labdhi R. Bhandari Memorial Fund, IIMA and Indian Institute of Management, Ahmedabad

Papers presentations: Consumer Behaviour : 27 Marketing Communication : 5 Psychology and Marketing : 3 Opportunity Identification and Competition : 5 Retailing : 7 E-Commerce : 3 Customer Relationship: 2 Marketing of Services : 3 Management of Marketing Services: 3 Social Media Marketing: 5 B2B Marketing : 2 Return on Marketing/Marketing Metrics: 1 Nature and Characteristics of Competitive Scenarios: 1 Marketing Research: 4 Strategic Marketing: 5

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