Managerial economics: theory, applications, and cases

Table of Contents Part 1: The need for a guide Part 2: The nature of markets • Demand theory • Consumer behaviour and rational choice Part 3: Production and cost • Production theory • The analysis of costs Part 4: Market structure and simple pricing strategies • Perfect competition • Monopoly and monopolistic competition • Part 5: Sophisticated market pricing • The managerial use of price discrimination • Bundling and intrafirm pricing • Part 6: The strategic world of managers • Oligopoly • Game theory • Auctions • Part 7: Risk, uncertainty and incentives • Risk analysis • Principal-agent issues and managerial compensation • Adverse selection • Part 8: Government actions and managerial behaviour • Government and business

The MOST relevant content of any Managerial Economics Text. There is significant coverage of the economic crisis of 2008 and 2009. Bear Stearns, Lehman Brothers, Washington Mutual, and hazard, principal agent, adverse selection, and risk analysis - all critical for understanding the crisis - are treated at length and in depth. (http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=8632&Status=N)