Statistics for marketing and consumer research
Material type: TextPublication details: London SAGE 2008Description: xviii, 412 pISBN:- 1412911222
- 9781412911221
- 658.83 M2S8
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Nagpur General Stacks | Non-fiction | 658.83 M2S8 (Browse shelf(Opens below)) | Available | IIMN-000554 |
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658.83 L6C6-6 Consumer behavior: Concepts and applications | 658.83 L6C6-7 Consumer behavior: Concepts and applications | 658.83 M2Q8 Qualitative marketing research: understanding consumer behavior | 658.83 M2S8 Statistics for marketing and consumer research | 658.83 N2M2-1 Marketing research: text and cases | 658.83 N2M2-2 Marketing research: text and cases | 658.83 N2M2-3 Marketing research: text and cases |
Table of Content PART ONE: COLLECTING, PREPARING AND CHECKING THE DATA Measurement, Errors and Data for Consumer Research Secondary Consumer Data Primary Data Collection Data Preparation and Descriptive Statistics PART TWO: SAMPLING, PROBABILITY AND INFERENCE Sampling Hypothesis Testing Analysis of Variance PART THREE: RELATIONSHIPS AMONG VARIABLES Correlation and Regression Association, Log-linear Analysis and Canonical Correlation Analysis Factor Analysis and Principal Component Analysis PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES Discriminant Analysis Cluster Analysis Multidimensional Scaling Correspondence Analysis PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS Structural Equation Models Discrete Choice Models The End (and Beyond)
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling (https://us.sagepub.com/en-us/nam/statistics-for-marketing-and-consumer-research/book228010)
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