Ogilvy on advertising

By:

Ogilvy, David

Material type: Text

TextPublication details: New York Vintage Books 1985Edition: 1st edDescription: 224 pISBN:

039472903X

Subject(s):

DDC classification:

659.1 O4O4

Summary: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy-and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Nagpur General Stacks	Non-fiction	659.1 O4O4 (Browse shelf(Opens below))	Available		IIMN-000982

Total holds: 0

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy-and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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